Why The New Brand Identity?
When I started Heatwave, I had no business vision and no idea where I was going. I just the deep desire to do photography full time. You can read more about how I started here: http://www.heatwavephotography.co.za/blog/2014/4/how-i-chose-to-become-a-photographer.
Over the years I've had the opportunity to hone my business vision along with my photographic skills. It has been an exciting journey that's seen me shed some genres of photography (weddings/model portfolio's), and focus on other areas I've found increasingly stimulating (products; particularly small products like cosmetics and jewellery and interiors).
I wanted to launch the new brand identity to celebrate 10 years in business, but more than that; it signifies a move away from general photography into specialist fields I am passionate about. This was a gradual move that's taken place over the last few years, and the new brand identity is a symbol of that growth.
My vision for Heatwave Photography is to continue bringing clients beautiful images of their spaces, products, and events; photographed with a keen eye for detail, clean lines, and with creative use of lighting.
- The company's name has changed from Heatwave Photographic Studios to Heatwave Photography. Please take note of our new website address, www.heatwavephotography.co.za and my new email address: firstname.lastname@example.org
- In the past, product photography was done in-camera. Heatwave Photography has recently acquired specialist software that automates much of this process. This means a client can see their images on screen while we're shooting, enabling them to make adjustments while we're shooting. Previously, when most or all of an image needed to be in focus, we had to go through a tedious process to ensure focus throughout the image. This process has been automated as well, speeding up the photography while ensuring even more accurately focused images.
What stays the same?
The attention to detail and professionalism that has kept clients coming back year after year.
- Product and interior images will still be crisp, clean, and beautifully composed. My aim is, and has always been, to create images that highlight your product's best features and enables an increase in your sales as a result.
- When a Heatwave photographer shoots your event, you are guaranteed of a punctual, professionally dressed photographer who blends in with your guests instead of standing out. Though images are edited professionally, turnaround times are fast, as we understand clients' need to publish images shortly after an event.
Making a difference:
Over the last few years I've been privileged to shoot various Corporate Social Investment projects, and that sparked a desire in me to bring a voice to the voiceless, both through photography and the written word. I want my photography to make a difference, to improve lives and to create awareness. I am looking forward to seeing more of this in the next few years.
Till next time,
Some of my favourite photos taken over the last 10 years:
A special note of thanks to:
Anthony Dalton from FAD Communications, www.fadcommunications.co.za, who designed the new brand identity,
Thank you to all my loyal, valued clients. Without you none of this would have been possible.