The story of the billboard.

March 16, 2012  •  1 Comment

A while ago I was asked to do a shoot for a client who does packaging and rents out storage units. The ad agency gave me the description of the kind of guy they wanted to use as a model. I always recommend using professional models, it's just easier to work with a pro. In this case, however, her description sounded an awful lot like a friend of mine. Now, let's be fair, he could be a professional model, he's just not. So we hired him. We did the shoot and it was a lot of fun. We made him pose in front of storage units, pretending to load boxes. The client loved him and the shoot was a huge success. A while later he signed a model release to give the client permission to use one of his photos on a billboard. She said they're only making a billboard to use in Port Elizabeth, so, since it wasn't going to be used in Joburg, I didn't give it any further thought.

As you may or may not know, I'm in the process of shooting a coffee table book for a logistics/shipping client. Imagine my surprise, when, driving to the harbour in Port Elizabeth last night, I looked up and saw my billboard. I nearly yelled a little. My client took me back to the billboard after shooting at the harbour, just so I could get a photo of it. So there you have it. Sometimes life has these awesome little moments you stumble upon when you least expect it.




Awesome stuff!! And yes you are right, life sometimes reserves us these awesome little moments!
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